Currently, there are 4.6 million apps on Google Play and 3.1 million on the App Store.
Consumer spend in app stores is expected to reach $139B+ in 2021.
Mobile application advertising spending is expected to grow from $144B in 2017 to $247B by 2020.
Nearly 5,000 apps are
entering the app market every day.
Only 26% of these apps are discovered by users.
Google and Apple only provide publishers a platform to present apps, therefore App publishers keep track of
different types of data on different platforms.
This makes the accuracy and validity of the data questionable.
There is too much data to interpret and it is extremely difficult to
utilize raw data that is collected from 3rd parties.
The user needs constant guidance to interpret and take action with the data they are presented.
The entirety of the data comes from a 3rd party (middleman). To access all of the available market data,
a publisher is likely to pay $500,000 annually.
Even the most basic data is often hidden behind a paywall.
Mobile Action has solved the problems mentioned above by creating one platform where all of the market data lives.
All App Store Data will be accessible through Action Data Token Platform.
Action Data Token Platform will collect app market data and will make suggestions on how the user can effectively utilize the data.
Each time a publisher contributes data into the data pool, they will be awarded Action Data Tokens that can be used to obtain market data for free.
Action Data Tokens will be the unit of exchange in the Action Data Token ecosystem.
App Publishers can use these Tokens to access market data that they would normally have to pay for.
ACTN holders will have complete freedom on how to use the tokens.
Mobile Action launched.
Mobile Action Data Intelligence Released.
Raised $3.200.000 fund.
Onboarding 150.000 developers, 1.000.000.000 unique apps.
Presale Now, White Paper Release Soon!
Action Data Token Public Sale.
Action Data Token SDK Integration to Mobile Action's 150K App Developers.
Action Data Token Data Democracy Conference.
Data Democracy Tool Launch.
Head of Engineering
Head of Data Science
Founder of Felicis Ventures
CEO at Ripple
Founder of Streamlined Ventures
General Partner of CrunchFund
Founding Partner of Aspect Ventures
Founder & CEO of CrowdWorks
Chief Product Officer - Bitly
UC Berkeley Foundation
Since the inception of Mobile Action, our goal has always been to reach every app developer out there. The app industry in its current form is a place of fierce competition and quite frankly is not very welcoming. Google and Apple only provide you with a platform to present your app and nothing more. A major struggle for app developers is figuring out how to reach their audience and market their app. Tools like Mobile Action help market apps and give developers a resourceful place to access relevant data. Many developers however lack awareness of the existence of such tools and data. While some are aware; the costs of these tools deter them from actually using them.
We were obsessed with the idea of decentralizing the app industry by democratizing mobile data; however, we could not find a reliable way of coming up with a safe, stable and free platform to do so until we created Action Data Token. The Cryptocurrency backed Action Data Token provides the best possible medium of exchange for democratizing mobile data while also ensuring that the source of your data is safe and reliable.